The National Peanut Board (NPB) is thrilled to announce the launch of the Health Nut Club, designed to connect America’s wellness-minded Gen Zers, content creators, and nutrition experts. This vibrant community is set to celebrate all the nutritional and functional benefits of peanuts that make them the perfect on-the-go fuel.
A Community of Health (Nut) Enthusiasts
The Health Nut Club is more than just a platform – it’s a movement. By bringing together a diverse group of individuals passionate about health, wellness, and sustainability, the club offers a space for members to share tips, recipes, inspiration, and more. It’s a place for those who value wellness and sustainable living. A place for people who love wellness as much as they love peanuts– a place for Health Nuts!
Join our Health Nut Club Discord.
Health and Wellness Matter to Gen Z
Health and wellness are top priorities for Gen Z, with 87% of Gen Z men and 85% of Gen Z women listing healthy eating as important to them. This generation is redefining mealtimes and snacking for themselves and even other generations, often opting for snacks as meal replacements due to their busy, on-the-go lifestyles. The Health Nut Club recognizes these unique preferences and will provide approachable and fun information and resources to help Gen Z maintain their health and wellness goals.
Calling All Health Nuts
We're looking for Peanut Campus Ambassadors at University of Georgia, University of Florida, Texas A&M University, Clemson University, Auburn University, and North Carolina State University. What is a Peanut Campus Ambassador? An enthusiastic and motivated student leader. Someone who displays a strong opinion on creamy vs. crunchy peanut butter, and desires to make campus Peanut Better. As an ambassador, you are a part of our campus network, engaging students on campus and promoting the benefits of peanuts through creative campus events, social media, and daily peer-to-peer interactions.
In a Nutshell: Get more people on campus to enjoy and use more peanuts in more ways more often!
Learn more about how to become a Peanut Campus Ambassador.
A Strategic Initiative by the National Peanut Board
The Health Nut Club is the latest initiative by NPB to meet Gen Z’s. unique lifestyle needs and values. NPB created Health Nut Club to provide a community that resonates with Gen Z’s desire for health and wellness. By leveraging the power of social media and digital content, the Health Nut Club aims to create a buzz and build a community that celebrates the many benefits of peanuts.
Stay Tuned for More!
The call for creators marks the official launch of the Health Nut Club, and we have many more opportunities on the horizon for Gen Z to join this vibrant community. We encourage industry professionals to stay tuned for more information and updates. Together, we can inspire a new generation to embrace the power of peanuts and lead healthier lives.
Stay tuned for more updates and join us in celebrating the launch of the Health Nut Club!