The National Peanut Board kicked off its 2025 consumer campaign, The Health Nut Club, with exciting campus activations at the University of Massachusetts Amherst and the University of Georgia. Partnering with the18.com, we brought energy and fun to students through our Fuel Zone on Metawampe Lawn.
The highlight? Custom fuel boxes packed with innovative peanut-based brands and exclusive swag were all huge hits among students who eagerly tore them open. We were joined live by several brands and The Peanut Institute, all working together to inspire Gen Z to enjoy peanuts in more ways, more often, and in ways that fit their fast-paced lifestyles.
Want to see the excitement for yourself?Check out the Fuel Zone Powered by Peanuts!